'People's Car Project' in China is a Beginning of New Era in Automobile Design
In May 2011, Volkswagen automotive manufacturing company
started its “People's Car Project” (PCP) in China to create the concepts of the
Volkswagen car of the future. More than 33 million people visited the online
base website, and accepted three concepts which are posted by users of an
online platform for this project. These are the Hover Car, the Music Car, and
the Smart Key Car.
The 'Hover Car', an environmental friendly two seated car
which hovers just above the ground, Volkswagen is representing a zero emissions
vehicle that could in future travel along electromagnetic road networks. The
creative ideas of 'People's Car Project' give a valuable sagacity into the
wishes of Chinese drivers. Simon Loasby, Head of Design at Volkswagen Group
China said that the cars can easily navigate over crowded roads. It has a
personal, emotional and exciting design.
A Hover Car is a personal vehicle which flies at a constant
height of up to few meters above the ground level. It will be used only for
personal transportation in the same way as modern automobile is employed. It
usually put in an appearance in works of science fiction.
According to the science fiction, it is usually able to elevate
itself some distance from the ground through some repulsion technology, or
anti-gravity principle to eliminate most frictional forces which act against
conventional vehicles. It does not need of tires, and unlike an air-cushion
vehicle, it does not produce a dust cloud. Environmentally it will be the most
effective car for us.
The 'Music Car' is another vehicles accepted from the
People’s Car Project. It expresses the wish of many Chinese for individual
automotive design. The exterior color of the vehicle changes with the driver's
choice of music by its organic light emitting diodes. More than ever, the car
becomes a means of self-expression and a fashion for young drivers.
The 'Smart Key Car' also manifested under the People’s Car
Project and currently on show in Beijing, takes up the trend towards the
stronger combination of online technologies in vehicles. Nine millimeter slim
key has a high resolution touch screen which keeps the driver up to date on the
fuel situation, climatic conditions and the car's security via the 3G network.
The driver can also monitor the vehicle from a bird's eye perspective view
through the transmission of real-time satellite.
'People's Car Project'
Launched on Internet Platform in China
Volkswagen is taking a new pathway to the customer’s
dialogue in China. The internet users of china can post their ideas about their
future car on the "People's Car Project" (PCP) platform at
www.zaoche.cn
Volkswagen Group has declared to create the most creative
dialogue platform ever with this project. The platform is appearing in China,
because that is the largest and most important market of Volkswagen. However,
it is important for launching the project in other markets as well. Director of
Marketing of Volkswagen Group named Luca de Meo and the Volkswagen Passengers narrated
the Cars brand. This project is initially scheduled to run for a one year
period.
450 million people or more have access to the internet in
China. These users are interested in interactive content. The project reflects
this demand. Luca de Meo commented that they hope to involve people via the
internet and inspire them for Volkswagen. Internet users can access the
‘People’s Car Project’s page to co-develop their Volkswagen car model for the
future as well as giving their ideas which are then discussed and developed
further by other users. They can also post their ideas and upload their images
or videos.
Luca de Meo explains, "With People’s Car Project we are
listening very carefully to what our customers have to say and are building
cars not only for, but also with people," He also added that this gives
Volkswagen a valuable insight into the wishes, demands and the requirements of
Chinese customers.
'People's Car Project'
Dominate Volkswagen’s Car
The People's Car Project in China is an oncoming of a new
era in automobile design. Due to high demand and the exceptionally good quality
of the contributions, the People’s Car Project which was originally scheduled
to run for one year, has been indefinitely extended.
Besides, a new project will be introduced where the users
will not only be able to post their ideas and design for tomorrow's mobility,
but also be able to give their suggestions about the environment.
Speaking briefly, the findings of the 'People's Car Project'
will influence Volkswagen's product. Luca de Meo explained that the design of
their models will continue to reflect the tradition of the Volkswagen brand. In
future, if they were create a vehicle from the 'People's Car Project', it will
be a combination of customer’s opinions and brand, Luca de Meo added.
Moreover, the Music Car is wrapped in LEDs which change
colors to match the driver's choice of music. The Hover Car is a zero emissions
two seated vehicle that hovers over electromagnetic road networks. The Smart
Key Car is Big Brother for your car; the high deft touch screen on the nine
millimeter key can track the status of your car and keep an eye on it via
satellite transmission.
The project is still continuing, so people can still post
their thoughts to Volkswagen's future. In the meantime there's a video and a
couple of press releases for more on the story.
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